Integrated Communications
Integrated Communications
业务介绍
Yuance Culture's integrated communications services offer end-to-end solutions from brand strategy to omnichannel execution. Leveraging the strengths of both traditional and digital media, we help clients achieve precise reach and unified brand-performance results through diverse channels including brand communication, content marketing, media placement, and public relations.
From brand upgrades and product launches to crisis management, we deliver tailored integrated communication strategies that maximize the value of every campaign.
服务范围
Brand Communication
Comprehensive brand communication strategy to boost brand awareness and reputation.
Content Marketing
Create and distribute high-quality content to build deep connections between your brand and users.
Media Placement
Precision media strategy and targeting to maximize reach and ROI
Public Relations & Communications
Professional PR strategy and execution to protect brand image and reputation
Social Media Operations
Full-platform social media operations to build a brand's private traffic pool
KOL/Influencer Collaboration
Connect with a vast network of KOLs to precisely reach and convert your target audience.
服务流程
Requirement Analysis
Deep dive into customer needs and market environment
Strategy Formulation
Develop Integrated Communications Strategy and Execution Plan
Content Creation
Creative Content Planning & High-Quality Production
Media Planning
Scientific Media Mix and Deployment Plan
Launch Campaign
Omnichannel Execution and Real-Time Optimization
Performance Evaluation
Data Tracking, Analysis, and Performance Review
核心优势
Full-media coverage capability
Integrate traditional and digital media resources to achieve omnichannel coverage.
Reach your target audience precisely
Precision audience targeting powered by data analytics to boost communication efficiency.
Integrated performance and brand effectiveness
Balance brand promotion with sales conversion for unified performance.
Data-driven optimization
Real-time data monitoring and strategy optimization to continuously improve communication impact.
案例展示
Serving leading brands to create iconic integrated marketing campaigns.
Annual Campaign for a Tech Brand
A Technology Group
Annual integrated communication boosts brand awareness by 300%
Annual integrated communication boosts brand awareness by 300%
New Product Launch Full-Case Marketing
A consumer electronics brand
New product launches with over 100 million impressions in its first month.
New product launches with over 100 million impressions in its first month.
Viral spread on social media
A leading FMCG brand
5000K+ video views
5000K+ video views
Crisis PR Management
An Internet Company
Sentiment reversal within 24 hours
Sentiment reversal within 24 hours
KOL Matrix Marketing
A beauty brand
Promotional collaboration with hundreds of top creators
Promotional collaboration with hundreds of top creators
Omni-channel Ad Campaigns
An E-commerce Platform
ROI increased by 200%
ROI increased by 200%
Brand Upgrade Communication
a traditional enterprise
Brand awareness increased by 150%
Brand awareness increased by 150%
Event Marketing Planning
An automotive brand
Trending topic views exceed 10 billion
Trending topic views exceed 10 billion