2024 Ad Industry Trends Report Released

The 2024 Advertising Industry Trends Report is now officially released, highlighting short-form video marketing, programmatic buying, and privacy computing as the three core trends for the second half of the year. Data shows that mobile ad spending grew by 23% year-over-year, with short-video platforms driving the majority of the increase. The report also underscores the accelerating adoption of AI in ad creative generation and precision targeting, projecting that over 60% of advertising agencies will integrate AI workflows within the next two years.